Summary Output
Prioritised Action Plan
Consolidated recommendations across all 10 sections, sorted by priority. Designed as a brief for the web development team.
Phase 1 — Quick wins 1–4 weeks, low / no cost
| # | Action | Section | Est. effort |
|---|---|---|---|
| 1 | Floating WhatsApp "Buat Janji" button — all pages, pre-filled message | Booking, Mobile | 1 day |
| 2 | Make all phone numbers tappable (tel: links) | Mobile | ½ day |
| 3 | Move KARS Paripurna + JCI badges to homepage hero | Trust, Hero | ½ day |
| 4 | Add "Buat Janji" CTA button in sticky header + hero | Booking, Hero | 1 day |
| 5 | Add insurer logos section to homepage (reuse Cirebon sub-page images) | Insurance | 1 day |
| 6 | Replace generic tagline with outcome-led headline | Hero | ½ day |
| 7 | Install WordPress caching + convert homepage images to WebP | Mobile | 1 day |
Phase 2 — Core builds 1–3 months
| # | Action | Section | Est. effort |
|---|---|---|---|
| 1 | Doctor directory: photo cards + specialty + hospital + "Buat Janji" per card | Doctors | 2–3 weeks |
| 2 | "Paket MCU" page: 3 tiers, inclusions, WhatsApp enquiry CTA | Promotions | 1 week |
| 3 | "Rekanan Asuransi" page: all insurers + 200+ corporate MOU partners | Insurance | 1 week |
| 4 | Restructure primary navigation to patient-task model | Navigation | 1–2 weeks |
| 5 | "Layanan & Spesialisasi" page: all specialties with icons | Services | 2 weeks |
| 6 | Homepage "Paket & Promo" + "Kepuasan Pasien" IKM widget | Promotions, Trust | 1 week |
| 7 | Embed booking enquiry form → WhatsApp/email routing | Booking | 1 week |
Phase 3 — Strategic buildout 3–12 months
| # | Action | Section | Est. effort |
|---|---|---|---|
| 1 | Individual doctor profile pages: education, credentials, conditions treated | Doctors | Ongoing |
| 2 | Health content calendar: 4 patient-facing articles/month, doctor-attributed, SEO-optimised | Content | Ongoing |
| 3 | 3–4 Centres of Excellence pages: Jantung, Onkologi, Ortopedi, Ibu & Anak | Services | 2–3 months |
| 4 | Patient testimonials section (video preferred) | Trust | Ongoing |
| 5 | "MCU Korporat" landing page targeting HR managers | Insurance, Promotions | 2 weeks |
| 6 | SIMRS-integrated web booking system | Booking | 3–6 months |
Bottom line
Phase 1 alone — 7 actions, estimated <1 week total — moves MPHG above the Awal Bros bare minimum and directly reduces conversion friction for private patients.
Phase 2 builds a credible private payor acquisition platform. Phase 3 creates compounding organic traffic and trust assets supporting the 20% private revenue growth target.