Section 01 of 10
Hero & Above the Fold
The first impression within 3 seconds — headline, imagery, and primary call-to-action. Most directly determines whether a new visitor stays or bounces.
Side-by-side comparison
Mitra Plumbon
No CTANo imageryNo specialty strip
Tagline "We Love All, We Care All" is generic. Hero immediately lists hospital location cards — functions as an internal directory, not a patient landing page.
Awal Bros
Primary CTAGeneric taglineNo specialty
Has a clear "Cari Dokter" CTA above the fold with brand colour hero. Still lacks condition-specific messaging or trust signals in hero area. Sets the minimum standard.
Sunway Medical
Dual CTAAccreditation visibleSpecialty count
Hero immediately anchors trust (JCI, 40+ specialties) and provides two action paths. Headline speaks to patient outcome, not internal structure.
Feature audit
| Feature | MPHG | Awal Bros | Sunway |
|---|---|---|---|
| Tagline communicates clinical value | Generic "We Love All" | Service-led tagline | Outcome-led: "Best Hospital" |
| Primary CTA above the fold | None visible | Cari Dokter button | Dual CTA: Book + Find Doctor |
| Accreditation in hero zone | Footer only | Listed, not prominent | JCI badge in hero |
| Professional patient imagery | Logo only | Stock imagery used | Professional, contextual |
| Specialty / service highlight strip | None | None | 6 specialties shown |
| Key statistics visible | 220+ doctors etc. | Partial | Full stats |
▶ Recommended actions for MPHG
1
Replace tagline with outcome-led headline: "Spesialis Lengkap, Layanan Cepat — Untuk Keluarga Anda di Cirebon & Jawa Barat" High
2
Add two primary CTA buttons above the fold: "Buat Janji" and "Cari Dokter" — visible without scrolling High
3
Move KARS Paripurna + JCI badges from footer to homepage hero zone High
4
Replace hospital-card grid with a specialty highlight strip: Jantung · Onkologi · Ortopedi · MCU · Ibu & Anak Medium
5
Add professional patient/care imagery to hero — stock imagery is acceptable as interim solution Medium