Health Content
Health content drives organic search traffic and positions the hospital as a trusted medical authority — capturing patients at the moment of health concern, before they decide where to seek care.
Side-by-side comparison
Current content: IKM survey reports, training announcements, new service announcements. Institutional — not patient-facing health education. No condition guides, no doctor attribution, no article-to-booking link.
Regular health articles published. Some attributed to doctors. No structured condition guide library. Sets the minimum: a health content programme exists.
Health Hub is a top-level nav item. Includes blog, cancer type guides, patient education materials, Know Your Medicine Corner. Every article ends with a booking CTA. Content is a patient acquisition engine.
Feature audit
| Feature | MPHG | Awal Bros | Sunway |
|---|---|---|---|
| Health articles / blog | Artikel section | Regular posts | Health Hub — prominent |
| Condition-specific guides | None | None | Cancer, stroke, etc. |
| Doctor-authored content | None visible | Some | Attributed to specialists |
| Patient education materials | None | None | Downloadable guides |
| SEO-optimised content | No visible meta/SEO | Basic | Structured, keyword-rich |
| Article linked to booking CTA | None | None | CTA at end of each article |