Section 05 of 10
Booking & CTAs
The conversion endpoint of the patient journey. Every additional step increases drop-off. MPHG currently requires app installation as the only digital booking path.
Side-by-side comparison
MPHG — Booking Path
App availableNo web formNo WhatsApp CTANo above-fold CTA
Only booking path: find doctor schedule → no button → homepage app store links → download app → register → book. Minimum 5 steps. High abandonment, especially for older or first-time patients.
Awal Bros
Web formCTA visibleNo WhatsApp
Online booking form present on the website. CTA accessible within 1–2 clicks. Sets the minimum: patients do not need to install an app to make an appointment.
Sunway Medical
Persistent Book CTAWhatsApp buttonMultiple channels
"Book Appointment" visible on every page. WhatsApp, call, and web form options accommodate all patient types. 2–3 steps maximum from any page to confirmed appointment.
Feature audit
| Feature | MPHG | Awal Bros | Sunway |
|---|---|---|---|
| Web-based booking form | None | Available | Available |
| WhatsApp CTA button | Not on website | Phone listed | Floating WhatsApp button |
| Mobile app booking | MP Healthcare app | App available | App + web |
| CTA above the fold | None | After scroll | Always visible |
| CTA on doctor schedule page | None | General only | Per doctor button |
| Phone number — tap to call | Plain text, not tappable | Tap to call | Prominent, clickable |
| 24h emergency visible | Footer mention only | Highlighted | A&E page + header |
▶ Recommended actions for MPHG
1
Add floating WhatsApp button (bottom-right, all pages) with pre-filled "Buat Janji" message — live in 1 day High
2
Add "Buat Janji" CTA button in sticky header and hero section, visible without scrolling High
3
Make all phone numbers tappable (tel: links) — 30-minute developer task High
4
Embed a simple booking enquiry form: name, specialty, phone, preferred date → routes to WhatsApp or email Medium
5
Promote MP Healthcare app with explicit value prop "Daftar tanpa antri" — link from doctor schedule page Low