Mobile Experience
The majority of Indonesian patients access hospital websites via mobile. A poor mobile experience is a direct bounce rate driver — especially critical in Tier 2–3 West Java where mobile-first usage is near-universal.
Side-by-side comparison
Responsive layout works. But: phone number is plain text (not tappable), no WhatsApp shortcut, no mobile web booking. A patient on slow 4G wanting to book faces a 10+ minute app install journey.
Tap-to-call works. Mobile booking form available without app install. Sets the minimum standard for mobile — a patient can call or book in under 2 taps.
Floating WhatsApp button visible on all mobile pages. Full appointment booking works on mobile without app. Page speed optimised for variable 4G connections — critical for regional Indonesian markets.
Feature audit
| Feature | MPHG | Awal Bros | Sunway |
|---|---|---|---|
| Responsive / mobile layout | Yes | Yes | Yes |
| Tap-to-call phone button | Plain text, not tappable | Tap to call | Prominent tap-to-call |
| Floating WhatsApp shortcut | None | Via contact page | Floating button |
| Mobile booking flow | App store redirect only | Web form on mobile | Full mobile booking |
| Page speed (WordPress) | Moderate — unoptimised | Moderate | Optimised |
| Image optimisation | Unverified | Moderate | WebP, lazy-load |
| Mobile hamburger nav quality | Standard | Standard | Patient-task mobile nav |