MPHG · Website Evaluation
CMO Review — May 2026  |  Confidential
Section 02 of 10

Navigation Structure

Navigation determines whether a patient can find what they need in under 3 clicks. Hospital-centric navigation creates friction for patient-task journeys.

Side-by-side comparison

MPHG — current
No Find DoctorNo ServicesHospital-unit model

Nav: Home · Rumah Sakit ▾ · Jadwal Layanan · Tentang Kami ▾ · Berita · Karir · Diklat · Artikel. Organised around internal structure, not patient tasks. Karir and Diklat pollute the patient-facing nav.

Awal Bros
Find Doctor accessibleBooking reachable

Patient tasks are reachable within 1–2 clicks. Sets the minimum: a patient can find a doctor and book without confusion.

Sunway Medical
Patient-task modelPersistent Book CTAHealth Hub top-level

Nav: Find a Doctor · Our Services · Patient Care · Health Hub · Highlights. Every item answers a patient question. "Book Appointment" is a persistent button, not a nav item.

Feature audit

Feature MPHG Awal Bros Sunway
Find a doctor — top levelNoneTop levelTop level #1
Book appointment — visibleNoneSub-itemPersistent CTA button
Services / specialtiesNoneSub-itemTop level
Insurance / panel infoNoneBuriedUnder Patient Care
Health content sectionArtikel blogBlog onlyHealth Hub — top level
Promotions / packagesNoneSub-itemHighlights — top level
Emergency hotline visibilityTop bar text onlyProminentPersistent + A&E page
Careers / Diklat in navIn main nav (noise)Similar issueFooter only
▶ Recommended actions for MPHG
1
Restructure primary nav to patient-task model: Cari Dokter · Spesialisasi · Paket & MCU · Info Pasien · Asuransi High
2
Add persistent "Buat Janji" button (distinct from nav links) in top-right of every page High
3
Move Karir and Diklat to footer — these are not patient-facing Medium
4
Add clickable WhatsApp / hotline button in sticky header Medium