Section 09 of 10
Promotions & Packages
MCU (Medical Check-Up) and health packages are a primary top-of-funnel tool for private and corporate patients. Absence from the website means losing this search traffic entirely to competitors.
Side-by-side comparison
MPHG — Packages (current)
No packages pageNo promotionsNo MCU pricing
MPHG runs MCU for perusahaan, personal, and CPMI clients — mentioned in hospital profile text only. Corporate HR managers searching "MCU perusahaan Cirebon" find nothing on this website.
Awal Bros
Promotions pagePackages listedNo pricing
A promotions page exists and is accessible. Packages are listed but without pricing detail. Sets the minimum: a patient can discover that packages exist.
Sunway — Highlights
Packages with pricingCorporate MCU sectionSeasonal promotions
Dedicated health packages with tiered pricing and inclusions. Corporate MCU landing page targeting HR managers. Regular seasonal health campaigns. Promotions are a top-level nav item ("Highlights").
Feature audit
| Feature | MPHG | Awal Bros | Sunway |
|---|---|---|---|
| MCU packages visible | Not on website | Listed, no pricing | Tiers + pricing |
| Maternity packages | Not on website | Mentioned | Full package details |
| Corporate MCU packages | Not on website | Available | Corporate section |
| Current promotions page | None | Promotions page | Highlights & promotions |
| Package pricing visible | None | None | Ranges published |
| Package enquiry / booking | None | General contact | Dedicated enquiry form |
▶ Recommended actions for MPHG
1
Create "Paket MCU" page: 3 tiers (Basic, Standard, Executive) with inclusions listed — pricing optional but inclusions mandatory High
2
Add "Paket & Promo" section to homepage: 3–4 featured packages linking to detail pages or WhatsApp enquiry High
3
Create "MCU Korporat" landing page targeting HR managers: group packages, scheduling, digital report delivery Medium
4
Run quarterly seasonal health campaigns (Ramadan Health Check, Akhir Tahun MCU) with dedicated landing pages Low