Section 03 of 10
Doctor Profiles
For private and insurance patients, selecting a doctor is the primary decision driver. Rich profiles with photos and credentials are a conversion-critical asset.
Side-by-side comparison
MPHG — Jadwal Dokter
Schedule visibleNo photoNo profile pageNo booking CTA
Shows a schedule table: name, specialty, hospital, days. No photo, no profile page per doctor, no booking link. Clicking a name does nothing. Functions as a timetable, not a trust asset.
Awal Bros
Some photosSpecialty listedNo credentials
Doctor listing with names and specialties. Some photos present. No individual profile pages or credential depth. Sets the minimum: at least a photo and specialty are shown.
Sunway — Find a Doctor
Photo + credentialsSearch + filterBook from profileConditions treated
Searchable directory with photo, specialty, sub-specialty, conditions treated. Each profile has education, publications, and a "Book Appointment" button. Gold standard for private patient trust.
Feature audit
| Feature | MPHG | Awal Bros | Sunway |
|---|---|---|---|
| Doctor photo | None | Some | All doctors |
| Specialty + sub-specialty | Schedule title | Specialty only | Full sub-specialty |
| Educational credentials | None | None | Degrees, fellowships |
| Conditions treated per doctor | None | None | Listed per doctor |
| Book directly from profile | None | General only | Per-doctor button |
| Search & filter doctors | None | Specialty only | Name, specialty, condition, gender |
| Schedule / availability | Table shown | Listed | Live availability |
▶ Recommended actions for MPHG
1
Photograph all active specialists — one-time investment, highest trust ROI High
2
Upgrade doctor page to card-grid: photo + name + specialty + hospital + "Buat Janji" button per card High
3
Add search and filter by specialty, hospital, day of availability Medium
4
Phase 2: individual profile pages with education, sub-specialties, conditions treated Medium
5
Interim quick win: link "Buat Janji" to WhatsApp with pre-filled doctor name — zero dev cost Low