Section 04 of 10
Services & Specialties
Private patients and corporate HR buyers verify specialty availability before choosing a hospital. Absent service information is a direct conversion blocker.
Side-by-side comparison
MPHG — Hospital Profile
No specialty pagesMRI/CT mentioned in textNo CoE
Services only appear buried inside hospital profile text. MRI 1.5T, CT-Scan, Endoscopy, MCU, Skin Care Clinic — all exist but are invisible to a browsing patient.
Awal Bros
Basic specialty listNo CoE
A specialty list exists and is findable. No depth per specialty. Sets the minimum: at least patients can confirm a specialty is offered.
Sunway — Our Services
Centres of ExcellenceConditions A–ZTechnology page
Centres of Excellence (Cancer, Stroke, Cardiac), Conditions & Treatments library, Medical Technology page with equipment specs, and Health Packages with pricing. Comprehensive.
Feature audit
| Feature | MPHG | Awal Bros | Sunway |
|---|---|---|---|
| Dedicated specialty pages | None | List only | Full pages per specialty |
| Centres of Excellence / flagship | None | None | Dedicated CoE section |
| Conditions & treatments A–Z | None | None | Full library |
| Technology & equipment page | In profile text only | Partial | Dedicated page |
| MCU / health check packages | Text mention only | Listed | With pricing |
| A&E / Emergency highlighted | Not highlighted | Hotline only | Dedicated A&E page |
▶ Recommended actions for MPHG
1
Create "Layanan & Spesialisasi" top-level page listing all specialties with icons — each linking to a sub-page High
2
Create 3–4 Unggulan (Centres of Excellence) pages for private services: Jantung, Onkologi, Ortopedi, Ibu & Anak Medium
3
Build a Fasilitas Medis page surfacing MRI, CT-Scan, Endoskopi, Digital Radiology with photos Medium
4
Add a specialty highlight strip to the homepage — 6–8 icons linking to service pages, visible without scrolling Medium